A photography app that only lets you take one picture, ever.
To launch IKEA’s limited-edition Photography Collection, we created KLIKK - a camera app that lets you take a single shot, then locks forever. In a world of endless takes and filters, KLIKK was designed to bring back the craft of great photography. No filters. No do-overs. No bullshit.
Once taken, your photo was automatically submitted for a chance to become the twelfth poster in the collection - turning restraint into opportunity, and a product launch into a conversation about craft.
How it worked
Users downloaded KLIKK, framed their one photo, and hit the shutter; the app locked after that capture and submitted the image without post-production.
IKEA and DDB Brussels positioned it as a reminder that great photographs come from timing, light and framing, not infinite takes or Photoshop.
The winning photo was produced by IKEA as an extra poster in the run (approx. ~1,000 sold copies), completing the 12-poster set.
Impact
KLIKK earned global trade and photography press coverage, reframing IKEA’s art launch as a participatory, value-led story about craft and restraint - an idea people debated and shared well beyond Belgium. With many people Tweeting at IKEA to please do this in their country too.
Recognition & PR
KLIKK sparked global conversation well beyond Belgium - featured by Adweek and photography outlets like Format and StreetShootr, and picked up internationally across Turkish media (Bigumigu, Webmasto) and Japanese press (Predge), each highlighting the one-shot constraint and the “12th poster” twist of the IKEA Art Collection launch.
Adweek feature: “Photo app that lets you take only one picture—ever.” Adweek
Adland, StreetShooter, Format Magazine coverage for photographers.